Sep 24, 2018
Speaking with the Lawyers of Tomorrow
Recently I had great opportunity to speak with Law Students from the University of New Mexico School of Law. I saw this as a great opportunity promote L4SB but also...
trademark attorney
Jul 1, 2018
Registering a Trademark: Word mark, logo or slogan?
Special Thanks: I want to thank Jackie Wheeler of HomeSchool ThinkTank, a client of L4SB, for letting me use her trademark as the example for registering a trademark in this...
Nov 5, 2017
Trademark Descriptiveness and Law Firm Trademarks in New Mexico
New Mexico law firms seem to have increasingly sought to protect their names or other trademarks recently. Traditionally, firm names have been boring, consisting mainly of the last names of...
Oct 5, 2017
Trademarks Now Required for Amazon Brand Registry
Probably everyone is familiar with Amazon, one of the most successful and popular online retailers in the world. Amazon’s popularity makes it one of the best places for businesses to...
Jul 25, 2017
Can You Trademark a Surname?
Many people believe that they have the right to use their last name (i.e. surname) as part of their business name. This makes sense, as many people share the same...
Mar 16, 2017
Likelihood of Confusion — Don’t Be Confused by Trademark Law
One of the things I like about helping trademark clients is that I get to spend a lot of time educating them on how the law works. This is one...
Feb 1, 2017
Alternative Facts
We’ve written before about the importance of acting quickly when it comes to registering your trademark. Even if you are entitled to registration, waiting to file can add significant delay...
Jul 19, 2016
Responses for USPTO Office Action – Flat-Rate Pricing
What happens when you receive a USPTO Office Action? Most trademark applications are rejected. How can you respond to an office action?
Jul 14, 2016
Clever Business Names
Are you looking for a business name but not sure where to start? Here are some legal tips on coming up with Clever Business Names.
May 31, 2016
Trademark Intent to Use
Considering filing your trademark? Filing a Trademark Intent to Use could save you big when it comes to your trademark. A Trademark Intent to Use means...
Mar 10, 2016
Trademark Renewal: Don’t Lose Your Registered Mark!
What happens after you register your mark? Trademark renewal can help you avoid losing your mark.
Nov 24, 2015
Standard Character Marks vs Stylized Logos
Registering your Trademark: Standard Character Mark or Stylized Logo? Whether you are just starting your business or getting ready to expand, one of the most important assets you have is...